Miralda and Elle

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Image courtesy of Ajuntament de Barcelona

This exhibition brings together rarely seen materials of great historical value: the production of Miralda (Terrassa, 1942) during his early career as a fashion photographer for Elle magazine between 1964 and 1971 while he was living in Paris. The artist produced these photographs, which have remained virtually hidden from the public eye until recent times, at the same time as working on his performances and objects.

One of Miralda’s main contributions to fashion photography was to take it out of the studio and onto the street, to use uncoded spaces, which demanded of his models and teams immediate decisions, with no possibility of constructing a set using props, as was the convention of the day. Another novel aspect is the artist’s interpretation surrounding haute couture: rather than reinforcing the exclusivity of the designs typical of the leading French fashion houses, he linked them with unphotogenic elements of the Parisian landscape on streets, in run-of-the-mill markets and areas on the industrial outskirts.

Twiggy, the iconic and the first supermodel, features in the most notable report displayed in this exhibition. With it are groups of slides that attest to the selection process surrounding the choice of a single photograph that would then be published in the magazine.

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