Given Metropolitan’s recognition as a trusted entity and influencer with the expat community, we are an ideal partner to promote products and services to the international community. Metropolitan helps companies market and sell to English speakers, offering niche advertising to a well-defined and highly coveted target audience. Our audience of international expats tends to have higher net disposable income, travels frequently, speaks multiple languages, values experiences, owns their car and home and is very well educated. Metropolitan advises companies on how to both reach their audience and create powerful content to build brand awareness, increase visibility and generate sales.
Our international team comprises multi-sector experts that can assist with the following services:
SEO Branded Articles and Content Marketing
Chosen companies that partner with Barcelona Metropolitan through Branded Articles or Content Marketing add value by covering key areas integral to the expat experience, including: immigration, financial services, legal services, property (rent or buy) education, insurance, relocation, health care, entertainment, etc. We ensure that the content is engaging and optimized for SEO for optimal reach.
Social Media Campaigns
Barcelona Metropolitan is uniquely positioned to help expat-focused organizations amplify their online visibility with expertise in Google positioning, leveraging over 20 years of relevant content and experience. Advertisers trust our digital marketing team to effectively employ the leading tools (Facebook, Instagram, LinkedIn and Twitter) to engage the expat community. Outsourcing their Social Media can be more profitable than done in-house.
Banner Ads
Barcelona Metropolitan promotes organizations and events using different types of advertising options on its website and in newsletters. Banner Ads empower niche marketing. When placed next to editorial and/or sponsored articles, banner ads significantly increase exposure and engagement. Prominently placed banners drive traffic and increase conversion rates.
Affiliation Programs
Barcelona Metropolitan promotes organizations and events using different types of advertising options on its website and in newsletters. Banner Ads empower niche marketing. When placed next to editorial and/or sponsored articles, banner ads significantly increase exposure and engagement. Prominently placed banners drive traffic and increase conversion rates.
Video Editing & Production
Barcelona Metropolitan helps advertisers maximize engagement with online readers via original Video Content productions. We help advertisers generate short video clips as part of a broader marketing campaign. Well-crafted and organic Video Content grabs attention and invites users to click through to view further sponsored articles. Video Content differentiates advertisers from competitors.
Outsourced Agency PR and Marketing Services
Running a small and medium-sized business requires laser-focused attention on serving clients, developing new relationships and executing operations. Building brand awareness and increasing visibility also demands full-time dedication, so companies outsource this work to experts who specialize in growing engagement. All of the services above can be fully outsourced to the experts of Barcelona Metropolitan. This is especially attractive to small businesses, startups and NGOs that understand the importance of having a consistent, professional marketing and advertising campaign to keep their brand top of mind.
Grow your visibility and brand awareness within Metropolirtan’s community by contacting our customer success team here.