Manuel Malagrida, Els “Cigarrillos París”
to
Espai Volart i Volart 2 Carrer Ausiàs Marc 22, 08010 Barcelona
Image courtesy of Espais Volart
The Olot entrepreneur Manuel Malagrida i Fontanet (1864–1946) founded the most important tobacco company in Argentina. One of the secrets of his success was the use of innovative advertising strategies, and his most famous campaign was the international poster competition to publicize Los Cigarillos París (The Paris Cigarettes).
This exhibition aims to explain the language of advertising in the early twentieth century through its display of the most significant poster entries to the competition—and also of photographs, prints, clothing and design objects and products.
For more art events check our online events calendar.