New In Town: Grassroots

Having opened only two months ago in the Born, Grassroots has gone from selling hats out of a backpack to promoting its products in over 300 stores worldwide. With the belief that art can make a difference to the community, Grassroots Barcelona offers a progressive clothing line that makes quality merchandise at affordable prices, and donates money to global charity initiatives following every sale. Collaborating with various artists and companies from across the world, Grassroots founder Ryan Connolly, born in Washington DC, admits it was Barcelona’s cultural richness and diversity that attracted him to the city. “With its fashion, food and music scene, Barcelona fits the ethos of the clothing company. It’s a melting pot of counter-cultures.” Despite selling limited-edition t-shirts, sweatshirts and chiller shorts, the focus is clearly on hats, and their collection ranges from snapbacks to beanies to five-panels, as well as some products made from hemp. Styles vary from psychedelic to an exclusive Barcelona line, which features a unique Sagrada Familia-inspired silk lining. With their secret stash pockets, Grassroots’s hats are not only well-crafted, but also highly functional. After being told by his grandfather to pursue something that he loved, Connolly has combined his passion for hats, music and marijuana to create this winning fashion formula. Don’t miss this plucky pop-up store before it packs up its bags in July to return stateside.

Grassroots Barcelona. Verdaguer i Callís 6.