When people talk about real estate investment in Spain, the picture that comes to mind is often slow paperwork, opaque processes, and investors left to navigate the system with little guidance. Rebeca Pérez, founder and CEO of Inviertis, has spent the past seven years proving it can be different.
Her company, founded in 2018 and headquartered in Mataró, is not a traditional real estate agency. Instead, it operates as a marketplace for income-producing properties. On the one hand, small and medium investors can purchase flats, shops, or other units that already have tenants and generate rental income. On the other hand, institutional players, such as family offices, funds, and corporate buyers, can access larger assets such as hotels, buildings, or supermarkets, with ticket sizes up to €20 million.
By the end of 2024, Inviertis managed more than €76 million in assets, a figure that reflects both the demand for secure rental yields and the company’s ability to bridge investors with properties that suit their profile.
A Model Built on Cash Flow from Day One
The appeal of Inviertis lies in its clarity: investors purchase assets that are already rented. There is no waiting period before seeing returns. Properties are presented not as listings but as financial products, complete with yield analysis, payment history, and due diligence.
“We sell properties as investments,” Pérez explains. “If you buy the right asset, it will generate income, and you’ll come back to us for the next deal.”
The platform is designed to be intuitive: users can filter by budget, location, or expected yield, then complete the entire transaction online. For larger acquisitions, the team provides customized support, from negotiation to financing.
Balancing Investors and Tenants
The stereotype of property investment often pits landlords against tenants, with one side’s gain assumed to be the other’s loss. Pérez challenges that assumption.
“Investing is not about being cold or soulless,” she says. “We’re in constant contact with tenants, even though the law doesn’t require us to inform them about a sale. We tell them anyway because it’s their home, and they deserve to know.”
This approach is both ethical and practical. A cooperative tenant makes for smoother sales, easier property access, and higher transparency. Inviertis also integrates risk controls: payment histories are checked thoroughly, and tenants with more than a year’s track record automatically qualify for non-payment insurance that covers up to 12 months of rent and legal costs.
The result is reassuring for investors. Since 2019, Inviertis has facilitated hundreds of property sales each year, with only two cases of non-payment. “People want to stay in their homes,” Pérez notes. “Life circumstances may change, but the will to keep paying rent is very strong.”
The Next Generation of Investors
While real estate has long been dominated by institutional money and landlords, Inviertis is seeing a different profile emerge. Many of their users are young professionals and expatriates in their late twenties to thirties. These are people with stable jobs and savings capacity but little patience for outdated processes.
The platform speaks their language: digital-first, clear returns, and the option to receive guidance when needed. “Younger investors don’t necessarily know whether they should prioritize yield, cash flow, or long-term appreciation,” Pérez says. “We offer advisory services for free, so they can clarify objectives before committing.”
That blend of self-service and human guidance has proven essential. At first, Pérez believed investors would prefer a fully automated experience. But she quickly discovered that when the transaction involves €200,000 or more, clients want to hear a human voice. “Only people understand people,” she reflects. “Trust comes from knowing someone is on the other end of the phone.”
Technology as an Enabler, Not a Substitute
Technology remains at the core of Inviertis. The platform handles property matching, filtering, and transaction processing with minimal friction. By the end of this year, the company will also roll out AI-driven search tools that allow users to specify yield targets, property type, and location in natural language—“a home with 6% yield in Madrid, three bedrooms”—and instantly receive recommendations.
Yet technology is not presented as a cure-all. It enables scale, but the human element remains decisive in building long-term investor relationships. “We tried going tech-only, but the company really grew when we understood the need for advisory,” Pérez says.
Partnerships that Add Value
Scaling in real estate requires more than listings. Financing, insurance, and legal support are integral to the investment journey. Instead of building everything in-house, Inviertis has pursued strategic partnerships in areas that would be too costly or complex to develop alone.
Insurance providers, for example, offer tenant coverage that Inviertis integrates into its process. Financial institutions provide mortgage solutions that match the investment profile. “Whenever something is beyond our expertise or too expensive to create internally, we partner,” Pérez explains.
Interestingly, collaborations with small local agencies have been more difficult, given Spain’s fragmented brokerage landscape. But Inviertis has gained traction by offering them something they increasingly want: access to a wider pool of investors.
Scaling Up: From Flats to Portfolios
Inviertis began with single apartments. Today, it brokers entire portfolios and hotels. Moving upmarket brings larger revenues but also heavier operational challenges: more complex due diligence, longer negotiations, and higher stakes if deals fall through.
Still, the company has proven capable of scaling without losing sight of smaller investors. Individual buyers continue to access entry-level properties, while institutional clients gain exposure to larger, higher-value assets. This dual-track approach diversifies risk and broadens the platform’s reach.
Looking Ahead: Blockchain and Beyond
Asked about the future, Pérez points to two shifts. The first is demographic: a new generation of investors, comfortable with digital tools, will enter the market in force. The second is technological: the integration of blockchain into real estate transactions.
“I don’t know if it will be five years or ten,” she admits, “but tokenization of assets is coming. For younger people already used to crypto, it won’t feel new. For my generation, it may take longer to adapt. But it’s inevitable.”
Inviertis is preparing for that moment while staying grounded in its mission: to offer a safe, reliable place to invest. Whether through tokenized assets, pooled funds, or traditional purchases, the promise remains the same: transparent, income-generating investments backed by real properties.
The Measure of Success
How does Pérez define success beyond numbers? Not by chasing the latest buzzword, but by consistency of purpose.
“Our mission has been the same from day one: to provide investors with a secure place to put their money in real estate,” she says. “The form may change—blockchain, funds, direct ownership—but the mission doesn’t.”
That clarity may be the company’s greatest advantage. In a sector often clouded by speculation and hype, Inviertis is carving a position as both a tech-driven platform and a human-centered partner, balancing yield with responsibility, and local know-how with international ambition.
With €76 million already under management and a clear eye on the next wave of investors, Inviertis is no longer a young upstart. It is a case study in how real estate investment can be transparent, scalable and accessible, without losing sight of the people at the center—tenants, investors, and communities alike.
For Spain’s PropTech sector, and perhaps for Europe at large, Rebeca Pérez and her team are showing what the future of property investment might look like: profitable and trusted.