What a Trademark Is, Why You Need One
Sponsored by Sayadi Law.
When you’ve got a big idea, you want it to flourish. You want it to grow and succeed. As you set up your business and market it, you start to consider your brand. That’s where the fun begins. Getting your branding right starts with what you decide to call your business. Something that captures the spirit of what you are, what you do and how you do it. The same goes for your logo and accompanying designs and the written content on your website and in brochures.
Register a Trademark for Your Product or Company Name
It can be very exciting to sit around a table and start brainstorming branding ideas with colleagues or friends. More often than not, however, aspiring new businesses will often discover that the name or names that they choose for their brand, product or service have already been taken. So, when you do come up with something original, you’ll want to make sure you can keep it for yourself. You’ll want to protect your rights to it. This is where trademarks come in.
Trademarks protect all kinds of things to do with branding, goods and services, and allow you to distinguish yours from those sold or marketed by others. This way, customers will know what your products or services are, and who they come from.
You can trademark names, logos, designs, words and symbols associated with your product. When you register a trademark, you’ll get the exclusive right to use it and prevent others from using it. It also protects you so that others cannot use a similar mark, which might be confusing for consumers and could impact future sales.
Why You Should Register Your Trademark and Its Benefits
- It provides you with the tools to prevent someone from using a similar name or logo and stop infringers on social media and other platforms riding off the back of your business success.
- If you don't protect your trademark by registering it, then you may find you are legally prevented from expanding your business.
- Potential investors will always be interested in whether a business has trademarked its name, key products and services.
- Trademarks can provide passive income, you can license your trademark and make revenue from licensing.
- Goodwill: registered trademarks increase the value of your brand. It's one of the components attributing to your brand value.
- If you legally own your brand, you can rest assured you are not infringing on someone else's brand.
Once you have the rights to a particular mark, you then have the right to use “®” to indicate that the trademark is yours. The symbol can only be used if you have the trademark registered legally; use of ® without registration is illegal.
How you register and apply for your trademark varies depending on which country or state you are based in. It might seem a daunting prospect at first, so finding the right kind of legal help for your business is vital.
At Sayadi Law, we’re global experts in trademark law, and can help you navigate trademark registration. We’re a safe pair of guiding hands who work to make sure our clients always get the best deal when it comes to robust protection for your intellectual property and assets. If you have questions about trademark law and registering a trademark, we’d be only too happy to speak to you. Send us an email at info@sayadilaw.com or give us a call on +34 93 548 43 32.
You can learn more about Sayadi Law at sayadilaw.com or follow on Twitter at @SayadiLaw, on Facebook at @SayadiLawFirm on Instagram at @sayadilaw or on LinkedIn.
Sponsored by Sayadi Law.
