How One Data Company Invented the Future
Harvard Professor Jill Lepore
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Online Event Barcelona
"A person can’t help but feel inspired by the riveting intelligence and joyful curiosity of Jill Lepore. Knowing that there is a mind like hers in the world is a hope-inducing thing." —George Saunders
Join one of America’s greatest living historians, two-time Pulitzer finalist Jill Lepore, as she delves into the hidden history of data science, revealing the untold story of The Simulmatics Corporation.
The pioneering women and men of Simulmatics conducted extraordinary campaigns that influenced the elections of Eisenhower and Kennedy, government think tanks, national newspapers, Mad Men ad firms, and even (and most shockingly) the conduct of the Vietnam war.
In this talk, Jill will shine a totally new light on the history of tech, politics, the Cold war, the hidden women involved, and—unavoidably—the issues facing our society today. She will show how the world we experience online today derives from the first weaponization of data.
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