Piero Golia is an Italian artist, born in Naples. His installation Loser features a sign made out of five human-sized glittering letters. Loser is a powerful statement vindicating those excluded from the view of contemporary society, a society whose values support individualism, competition, money, success, power and a culture of winners.
Golia's work demonstrates how unexpected, careful and disarming the approaches adopted by artists can be in addressing such an all-pervasive subject as football. Football is a controversial and entertaining game, as well as a cultural phenomenon that permeates through society.