Advertising on public transport
Advertising is the tool of the 21st century, an inescapable medium that we face continuously in our day-to-day lives.
This new exhibition delves into the TMB (Transports Metropolitans de Barcelona) archives to trace the city's transformation into a current of publicity, through the ever-growing use of advertising in transportation.
A wealth of photographs spanning 120 years reflects the aesthetic evolution of Barcelona as advertisers discovered new spaces and places upon which to launch their campaigns. Catch the exhibition before it's too late, that is, if it doesn't catch you first (it is located, rather aptly, in the Diagonal metro station).