BARCELONA METROPOLITAN ONLINE ARTICLE. ENTREPRENEURS EXPLAIN
Veronica Mesuraca, originally from Italy, has been an expat for 10 years. She lived and worked in Dublin, Barcelona and London. She has recently returned to Barcelona where she wants to settle and continue to develop her own business, Step Up with V.
Veronica trained as a Life Coach in London, with an additional certification in Positive Psychology. Her coaching style is focused on the person’s identity. To this end, she also studied Personal Branding, which has become her speciality. She helps her clients to clarify who they are, what they do, how they do it and what their purpose is. This is also about finding their market position, growing their visibility and connecting with their audience, in a way that is authentic and effective. Her clients are global minded professionals who are eager to step up and take their career to the next level.
Previously, Veronica worked as an Executive Assistant in international companies within a variety of sectors. She developed the idea of Step Up with V while living in London and continuously invests in her studies to offer a great service to her clients. Veronica brings into her business a mix of corporate experience, coaching skills and practical knowledge on Personal Branding. Professionalism, dedication and a genuine connection with her clients are at the foundation of her work.
Where did the original idea come from for your business?
After 10 years in the corporate world, I felt that it was not where I wanted to be going forward. Nevertheless, I valued my international experience as an Executive Assistant and I wanted to use it in a profession that would allow me to be a support for professionals eager to step up and progress. Additionally, I became more and more interested in the idea of having my own business, and so I decided to start Step Up with V.
Identity has always been something important to me because I believe it all starts from knowing who you are and how you communicate it to the world around you. Therefore, I wanted to base my business on this concept. At the very beginning I started as Personal Image Consultant, then specialised in Personal Branding and finally integrated Life & Career Coaching into it.
How long did it take to get your business off the ground?
I think my business is still in its early stages but it took me more than a year to give it the shape that it has today.
What do you wish you’d known when you started?
I’m still in the starting phase of my business so I don’t really have big insights at this point, but I do think I would try to enjoy more each small step of the journey without pressuring myself to get to the end goal. The more the time goes by the more I realize there’s no ‘end goal’ in what I’m doing, there’s progression and development. Every new idea, every new client, every course or book, every success or step back is part of the journey and its purpose.
What is your business experience / background / qualifications?
I have a corporate background, mainly working as an Executive Assistant for international companies in a variety of sectors. I trained as a Life Coach in London with Animas Centre for Coaching, member of the ICF (International Coach Federation) while I continuously invest in self studies on Personal Branding. I additionally attained a certification in Positive Psychology. I speak Italian, English and Spanish. My strengths are organisation, communication and determination. I’m a lifelong learner, a persistent motivator and researcher always looking for possibilities.
What are the positive aspects about having a business here?
Barcelona’s vibrant atmosphere and its perfect size ‘not too small, not too big’ makes it easy to connect with people, which is one of the most important aspects of my business. The city welcomes a great mix of locals and international people, support a growing startup scene and therefore a growing community of entrepreneurs.
And the negative aspects?
The costs to be ‘autónomo’ are not the cheapest in Europe and there’s still a lot to do to create awareness on new subjects like Personal Branding. Although I like to see this last point more as an opportunity than a negative aspect.
Contact details for Veronica : Step Up with V here.
Or connect with Veronica on LinkedIn