Yoi Yoi Gion has landed on Diagonal with one primary purpose: to fill the large, udon-shaped hole in the city’s noodle scene. A hole that many may not even realise exists, given the popularity of a certain eponymous chain. But rest assured, Yoi Yoi Gion’s organic, homemade noodles served in a warm, delicate broth with intriguing toppings, are unlike anything you can find elsewhere in Barcelona. Although there are plenty of authentic ramen and sushi places, owner, Keiji, felt that there was something missing with regard to udon. Despite being a much thicker noodle, udon is traditionally a lighter dish than the more popular ramen, especially the version hailing from Keiji’s native city, Kyoto. This makes it an everyday staple; the equivalent of a bocadillo here in Spain. Keiji has chosen a converted space on Diagonal for his simple, spacious restaurant, and the minimalist decor, brought over from Kyoto, is boldly traditional. The paper lanterns that adorn the room are typical of the city’s ancient Gion Festival, which has been celebrated for over a millennium and lends its name to the restaurant. So don’t be fooled by its trendy appearance and location; Yoi Yoi Gion offers the real deal when it comes to udon. Feel free to abandon those restrictive Western table manners while visiting and slurp your noodles loudly—it would be rude not to.
Yoi Yoi Gion. Diagonal 383. facebok.com/yoiyoigionudon