EGO VS ECO
From organic drinks, seeds and superfoods to cleaning, hygiene and beauty products, The Living Food offers a huge variety of organic, vegan products. Owners, Santi and Miguel, realised a long-term dream when the shop opened its doors in June, having personally discovered the life-changing benefits of a vegan, superfood diet themselves. Their slogan, ‘Ego vs Eco’, represents the idea of man vs world. “Our focus is to inform our clients and help people to really understand our products and their beneficial properties,” said Miguel. ‘Raw food’ products, for example, are air-dried at a low temperature and maintain all their nutritious properties, so they are as good as fresh. “That’s where the name comes from—The Living Food.” Designed by Miriam Barrio, the stylish interior brings a whole new feel to the ecological shop scene, setting it apart from the usual, new age aesthetic. “We wanted the design to reflect the products—fresh and clean,” said Santi. The crisp white walls, striking graphics and sleek plywood shelving achieve just that, setting a perfect backdrop of simplicity. Don’t miss the delicious vegan cheese, homemade using a selection of different nuts.
The Living Food. Viladomat 85.