As Yogalinda is a yoga studio and physiotherapy clinic, we needed to get contents insurance and third party liability insurance. Contents Insurance is needed by most renters on both commercial and personal spaces to cover flooding, burglary etc. Third party liability insurance is to cover slips, falls, and accidents of any kind. This is especially useful for teaching yoga in case someone decides to sue you for some sort of accident caused during a class. It does not happen very often, but if you did get sued you really do not want to pay a lawyer out of your own pocket. Insurance is not that expensive in Spain, my studio pays about 300€ a year. Try to look into getting your insurance with an insurance broker in Spain as brokers will help you more then a bank or an insurance company. The brokers’ job is to find the best possible price for their clients using several different insurance companies. The client then chooses which company they want to work with and if the client has any issues their insurance broker will recommend the best method going forward, going through insurance or paying from your own pocket.
Marketing is a huge topic and what works for one company may not work for another. Putting money into a great website and SEO (search engine optimization) is important. I had a hard time finding a good SEO company in Barcelona, either they were crazy expensive or didn't call me back. Luckily, I found Rob Dobson and he went out of his way to help me fix and update the Yogalinda website for SEO so it could be searched by Google at an affordable cost. Don’t be fooled by SEO companies asking for monthly payments; as long as you have a blog on your website and are inserting weekly posts, Google will keep you up in the search engines!
Another avenue is Google Adwords and other online web advertising like Facebook or banner ads etc. Social online marketing is another free way of getting the awareness out there about your company that includes, blogs, writing articles, posting comments on forums, listing your company on online website, Facebook page, Linkedin, twitter, Myspace, Pinterest. The list is endless and you could spend all day and night updating and driving traffic to your website. The best bet is to try several different methods and see what works for your business. Previously I worked at a finance company and Linkedin drove tons of people to our website; however, with Yogalinda, Facebook is fantastic.
Print, posters, magazines, grass roots advertising and events the list is endless when it comes to marketing. Be careful when putting up tare off posters in and around Barcelona. They are technically illegal in Barcelona as well as handing out flyers (unless you are in front of your retail store). I know of some owners that have gotten fines for putting up posters in the city. A few 100 euro tickets can really take a damper on your marketing budget. Obviously, “word of mouth” is the best form of advertising for any company; good service, a good product and clients will give you that. Not to mention PR. Take the time to write a good press release in several languages and send it out to any magazines, newspapers and/or online websites that might be interested in your new venture.
Good luck with opening your business in a crisis market in Barcelona, it’s a challenge but worth it!
Insurance Brokerage – Jori Armengol & Asociados www.joriarmengol.com
You can contact Rob Dobson (SEO) via his Barcelona blog at www.homagetobcn.com.
Click here for information about Heather's hot yoga studio in Barcelona called