by Tara Stevens

January 26, 2012

I had an interesting discussion with a local restauranteur earlier today about how to lure people in the door when times are tough. From my recent observations, key these days is to offer excellent price-quality ratio, and by that I don’t necessarily mean hitting the bargain bucket.

You could spend €50 for two on a fantastic prix-fixe menu and feel you’ve had a bargain, and at the same time €5 on a soggy sandwich that makes you feel utterly ripped off. The point is, we’re eating out a LOT less and that means when we do reach deep in our pockets we expect to feel fulfilled and satisfied at the end of it.  

Likewise, punters don’t want to be fobbed off with a free glass of crappy cava left over from a rush of Christmas parties, or a two-for-one deal when the deal is a menu you’d rather not eat. Now more than ever, restaurants need to nurture their clients, show them they care and appreciate their custom.  

Those that have it right are offering great food at accessible prices pure and simple, so I’m happy to see the return of Barcelona Restaurant Week for the second year in a row, which sees many of the city’s higher-end restaurants offering menús for €25-€35: literally, making posh food more accessible to the masses.  

Fifty-three restaurants are taking part, including several that hold Michelin stars as well as more mid-range places. €1 of each menu sold will be donated to Intermón Oxfam (www.intermonoxfam.org)  

See the full list of participating restaurants here.

My top 10 picks:  

Caelis – serious fine-dining for a taste of new Spanish cuisine

Caldeni – properly aged meat, careful preparation, a no-brainer for carnivores

Cinc Sentits – dazzling reinterpretations of Catalan classics, fabulous wines

Gaig – one of the city’s greatest chefs and still one of the best

Gresca – great example of the new Catalan ‘bistro’; interesting but unpretentious

Hisop – innovative ‘small dishes’ and clever flavour combinations

Manairó – known as the 'chef of fire', works wonders with offal

Toc – perfectly executed comfort food in a contemporary setting

Topik – young newcomer, unafraid to mix world influences with local products

Speakeasy – clandestine, very romantic and handy for cocktails

Second Barcelona Restaurant Week, January 27th to February 5th, 2012.

by Tara Stevens

January 26, 2012

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