In recent years, the preference for plant-based food and beverages, animal cruelty-free cosmetic products and clothes that don’t require the killing of animals to be manufactured has made itself a commercial force. Even ‘mega’ corporations like Starbucks, Subway and Burger King are addressing vegetarian and vegan diets among their customers, offering dairy-free beverages and vegetarian meals around the globe. It is safe to say that vegetarianism has irreversibly entered the mainstream.
However, in blogs and on-line forums, anxious first-time visitors to this city often worry along the lines of, “Oh my God, I’m going to Barcelona. What will I eat?” But in reality, although Spain isn’t necessarily known for vegetarian inclinations, once in Barcelona the vegetarian’s worries are quickly dispelled.
In Barcelona, there are over 40 restaurants and markets dedicated to providing meat-free meals, according to Happy Cow, one of the world’s largest on-line vegetarian guides, and the figure is echoed by the Barcelona-based web for vegetarians, Sin Carne. A poll by the Happy Cow guides recently listed New York, San Francisco, London, Singapore and Portland, Oregon as the top five places for providing an easy, enjoyable vegetarian lifestyle. And although Barcelona isn’t even found amongst the runner-ups (Chiang Mai in Thailand, Toronto, Canada, and Taipei, Taiwan), it still ranks 19th in the world in the number of vegetarian restaurants and cafés, coming in just after San Francisco. With places like Amaltea, Veg World, Sesamo, Vegetalia, Juicy Jones, Maoz and Organic, the Catalan capital seems equipped to respond to any vegetarian caprice.
“The attitudes towards the concept of vegetarianism have definitely changed over the last decade in Barcelona,” said Mads Rademacher, the Danish man whose Juicy Jones offers a vegan alternative—–meals that don’t contain any animal by-products—to Barcelona’s ‘old-fashioned’ vegetarian cuisine with less flavour, eggs and dairy in the ingredients, and an often unappetising presentation. The vegan lifestyle opposes all forms of cruelty to animals, and its adherents eat no cheese, eggs or butter, and wear no clothes or shoes made of leather. It is not popular in Barcelona, although the concept isn’t unknown, and groups like Acción Vegana do exist. In addition to Juicy Jones, other places cater to vegans, like the venerable vegetarian Indian restaurant Govinda, which was the first in the city to do so.



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