Visitors to the 11th edition of the Mobile World Congress (MWC) has surpassed the 100,000 mark for the first time. Since its inauguration in 1987, the four-day exhibition has grown to become the mobile industry’s premier global event, with more than 2,200 exhibiting companies showcasing a range of cutting-edge products and services. Organised by the GSMA—the international body that represents the interests of mobile operators worldwide—this year’s congress was held at venues in Gran Via and Montjuïc, and ran under the motto ‘Mobile is everything’. Attracting executives from the world’s largest and most influential mobile operators, economic experts have already indicated that this year’s event has generated over €460 million for the city of Barcelona, as well as providing 13,000 temporary jobs.
John Hoffman, Chief Executive of GSMA, has expressed his delight at this year’s success story. “Mobile World Congress hit a significant milestone in 2016 as visitors surpassed 100,000 for the first time. This year’s Mobile World Congress incorporated a diverse range of events, spanning multiple sectors and interests, reflecting the expanding role of mobile technology around the world. We once again enjoyed a tremendously stimulating show, featuring a world-class speaker line-up and a range of cutting-edge product launches that will set the tone for the mobile industry for the remainder of the year and beyond.”